Foreign trade professional skill training and 0-to-1 Foreign trade business consulting

Ⅰ. WHY CHOOSE QICHENG
 - End-to-end systematic solution: Different from independent consulting, training or outsourced operation services provided by other market players, Qicheng delivers full-cycle services covering planning, implementation, review and supervision starting from zero foundation, which drives the sustained and stable growth of foreign trade performance.
 - Practice-focused delivery: Drawing on 22 years of front-line practical experience, Qicheng does not adhere to empty theories or one-sided solutions. After repeated refinement of our delivery approaches, all services are guaranteed to be highly practical, enabling clients to quickly master core competencies.
 - Hierarchical and adaptable services: Qicheng provides targeted services for individuals, SOHO practitioners, manufacturing factories, trading companies, public institutions, universities and government departments. We help novices with no prior experience achieve rapid overseas business expansion, and realize efficient transformation from theoretical knowledge to practical capability.
 - Long-term capability empowerment: Instead of simply pursuing short-term outcomes, Qicheng focuses on assisting enterprises in building their own sustainable foreign trade operation systems, and continues to provide practical guidance and regular review services.

Ⅱ. Qicheng Service Modules:
 The following two service modules include Foreign Trade Business Training and Consulting Services and Foreign Trade 0-1 Overall Consultant Support Services,totaling 6 standardized service products. These services are adapted to the fundamental needs of enterprises at different stages of development, solving the problem of improving the entire foreign trade capability system, including team building.

Part 1: Foreign Trade Business Training and Consulting Services
 1. Foreign Trade Team Building, Management and Training
 Target Audience: Corporate management, HRBPs
 Core Content:
 1-1. Overall planning for the construction of enterprise foreign trade teams;
 1-2. Methods for developing and expanding talent recruitment channels;
 1-3. MBTI-based talent assessment and comprehensive interview evaluation system;
 1-4. Professional skill and qualification requirements for each position;
 1-5. Daily division of responsibilities and performance evaluation system for each position;
 1-6. Career planning, promotion, and retention incentive mechanisms for each position.

2. Foreign Trade Customer Development and Business Communication Skill Training
 Target Audience: Foreign trade salespersons
 Core Content:
 2-1. Rapid product knowledge learning and business material standardization;
 2-2. Fundamentals and methodologies of multi-channel customer development;
 2-3. Overseas telephone marketing skills;
 2-4. EDM email marketing skills;
 2-5. Overseas trade show marketing skills;
 2-6. Customer background investigation and classification methods;
 2-7. Effective communication skills with overseas clients.

3. Cross-Border Integrated Marketing System Training
 Target Audience: Cross-border e-commerce operators, overseas social media operators
 Core Content:
 3-1. Independent Website Construction and SEM Search Engine Marketing
 3-1-1. Fundamentals of HTML + CSS coding;
 3-1-2. On-site optimization and SEO operation;
 3-1-3. Independent website construction and maintenance;
 3-1-4. Keyword identification and classification;
 3-1-5. Google Adwords promotion and operation;
 3-1-6. B2B platform (Alibaba, Made-in-China) operation and maintenance.
 3-2. Overseas Social Media Operation
 3-2-1. Fundamentals of HTML application;
 3-2-2. Fundamentals and techniques of soft article marketing;
 3-2-3. Fundamentals and techniques of short video marketing;
 3-2-4. Practical application of overseas social media operation.

4. Overall Foreign Trade Operation Planning and Implementation Consulting
 Target Audience: Business owners, middle and senior management
 Core Content: Top-level operational thinking for foreign trade
 4-1. Product line: Product positioning, market segmentation, and product expansion planning;
 4-2. Channel line: Design and implementation of channel marketing system models;
 4-3. Marketing line: Integrated online marketing operation planning and budgeting;
 4-4. Talent line: Construction and career planning of high-performance foreign trade teams;
 4-5. Profit line: Full-link profit distribution mechanism for foreign trade operation teams.

Part 2: Comprehensive Consulting and Support Services for First-Time Entrants to Foreign Trade
 5. Comprehensive Consulting and Support Services for First-Time Foreign Trade Entrants
 Target Audience: Factories with no prior foreign trade experience, domestic trade enterprises transforming to foreign trade, and individual SOHO practitioners;
 Service Content: Covers all four categories of training courses listed above, plus year-round one-on-one guidance on business management and implementation;
 Service Format: 1-year term, available via online remote guidance or on-site support (provided at Tianjin Xinmao Science and Technology Park).

6. Product Export Sales Agency Service
 Target Clients: Manufacturing enterprises without in-house foreign trade teams or overseas sales channels;  
 Service Content: Full-process on-site operation, with an assigned mature team consisting of a foreign trade manager, a cross-border e-commerce operation specialist and a foreign trade business specialist. We build a closed loop of marketing and traffic to enable rapid product testing, and deliver complete operation data and a full set of business materials upon service completion;
 Service Format: Minimum 3-month term, offline fully managed agency operation (based at Tianjin Xinmao Science and Technology Park).

Remarks:
 1. Course arrangements can be flexibly adjusted based on the actual needs of enterprises to ensure that training content accurately addresses core business pain points;
 2. Consulting services include one-on-one communication with Qicheng's professional foreign trade comprehensive service experts, in-depth analysis of existing operational bottlenecks, and customized personalized improvement solutions;
 3. Only 20 enterprises are accepted for annual consulting service each year. Contact us promptly to partner with our professional team and achieve outstanding results in overseas market expansion.